When
I was sending out queries to potential storytellers for The SNES Omnibus
project, I was super stoked when Tim Lapetino, author of Art of Atari, Damn Good: Top Designers Discuss Their All-Time Favorite Projects (with Jason Adam),
and various other works, signed on to wax nostalgic about the Super Nintendo.
Not only is Tim a talented writer, he’s a good friend.
It’s
always cool seeing Tim at the Portland Retro Gaming Expo. At last year’s PRGE,
we had a great, lengthy discussion on all kinds of stuff, including the problems
freelance writers and other self-employed people have getting reasonable health
insurance in this country. Tim is truly a well-rounded person, a devoted family
man, and an all-around nice guy. Thanks, Tim!
Here’s
Tim’s bio from his website:
I’m
an award-winning creative director and designer. In 20 years I’ve helped
organizations tell compelling stories through design and creativity.
In
addition to crafting brands, I’ve also built and managed high-performing
creative teams in various contexts. I’ve worked with Fortune 500 companies and
startups--from spirits to pharma to video games.
My
best-selling design book, Art of Atari, has been published in four languages,
and my writing appears in publications worldwide. I’m obsessed with exploring and
understanding the creative process, and I love telling the stories of
unheralded creatives who work beyond the spotlight. I live in Chicago with my
wife and two kids.
I’m
a proud member of the following creative arts organizations:
AIGA
The
Authors Guild
Letterform
Archive
Video Game ArtGallery 
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