I recently got in touch with Joe Santulli, co-founder of The National Videogame Museum in Frisco, Texas, which is set to open April 2. Mr. Santulli, who owns the museum with partners Sean Kelly and John Hardie, was kind enough to take time out of his busy schedule to answer a few questions. Thanks, Joe!
BRETT WEISS: What is your first memory, and what
impression did it make on you? Did you fall in love with the medium right away?
JOE SANTULLI: My
best friend Kevin Oleniacz hopped aboard the phenomenon right off the
bat. He had the original and a couple of the early variants. Kevin
and I used to hang out at alternating homes every Sunday. I secretly disliked
the alternating week that was at MY home because Kevin had the coolest stuff.
We were both pretty hooked, and we had some fierce matches in the early '70s.
WEISS: What made you go from mere gamer to
fanzine publisher, convention coordinator, webmaster, store owner, and now
museum curator? In other words, what is it about that made you devote a significant portion of your life to them?
SANTULLI: I've
been asked this question before but I don't have a proper answer. From the
thrill of competition to the spirit of adventure to the challenge of collecting
to the wonder of the art, videogaming was and probably always be a necessary
companion in my life. Each of those progressions you list just sort of
“happened." One flowed into the other as if it were a natural path. It's
very "Zen"!
WEISS: What is your favorite classic game of all time and why?
SANTULLI: I
think anyone from my generation who grew up in the arcades has a long list of
favorites. There's the one you competed with your friends or an arcade rival
for the high score on. There's the one that blew your mind with its
originality, graphics, or sound. There's the one you actually got your
girlfriend to play with you on. There's the one you pumped so many quarters
into that you didn't have money to pay for [insert important thing here]. And
of course, you never forget "your first". Taking all of these things
into consideration I'm going to choose Nintendo's !! as my
favorite of all time. Mastered it to the point where I would stop punching when
the score read 999,990 just so I wouldn't set it back to zero. Loved that there
were quality home versions of it. Eventually bought one for my home, the only
arcade machine I've ever had in my home. Later, bought another one for my
store. I loved the characters, the massive sprites, the clever balance between
reflexes and memorization, and I loved the sport of boxing growing up, so this
game had it all for me.
WEISS: What is your favorite classic
console game of all time and why?
SANTULLI: That
one is a little easier to answer than game. It's Bethesda's .
Until that game came out, it was Atari's Adventure for the 2600. There are a
lot of parallels: the game is focused around the threat of several dragons.
There are many locations with things going on in real time in places other than
where you are. The games have a start and an end but everything in between is
non-linear (at least in the best mode of , "game 3"). And of
course, the character you play is a complete square. wins because it's
really big, really beautiful, and you can play the game however you want: as a
good guy or bad guy, through brute force or stealth, using any number of
weapons or magic. It's a great place to lose yourself after a busy day of work!
WEISS: Other than the obvious theme, what
is it about the National Videogame Museum that will set it apart from other
museums?
SANTULLI: Although tech museums are making great strides at being as interactive as possible,
we've made each exhibit interactive by default. If you find yourself peering
through glass and reading endless text, you're not in our museum. We left the
long, detailed stories up to Wikipedia and instead decided to present our
visitors with great stories bundled into rich, colorful, interactive exhibits.
You're going to be able to touch things. Experience the tactile stuff that
gamers have experienced for the last 40 years. And you're going to play. A lot.
(temporary museum exhibit at the Game Developer's conference)
WEISS: What is the admission fee to the
museum, and what will that get you?
SANTULLI: $12
gets you an admission ticket and four tokens to "Pixel Dreams," the
museum's embedded . There are ten thousand square feet of sheer joy here
for videogamers. Exhibits are themed and interactive: in
"Pre-Historic" you'll play on the world's largest home Pong console
while surrounded by walls of '70s home systems. In "Evolution of The Controller"
you'll get to try out some of the more unusual controllers throughout history
while facing a literal armada of interesting and innovative controllers.
There's an '80s living room, a signature of ours from our Classic Gaming Expo
days. And we've brought in North Texas' most talented artists to bring your
favorites to life. There is so much to see and do that we're wondering if
anyone will voluntarily walk out.
WEISS: Talk a little bit about the
museum’s arcade. How many games does it have, and
what are they? What is the atmosphere like?
SANTULLI: We
wanted to build an '80s-themed arcade like the ones we grew up with. The ones
that the industry grew up with. That's exactly what we've done. "Pixel
Dreams" has 40 arcade games from primarily 1980-1986. The most popular
classics are present: , , , , Frogger, Galaga, Joust, Missile Command, Q*bert, and , but also a few
rare surprises like Mappy, Red Baron, Zoo Keeper, and Road Runner. The room is
bathed in black light and fluorescent paint, neon signs and lots of trippy
artwork. '80s music plays on a quad stereo system all day and all night. And
all of the machines run on custom tokens that bear the museum logo on one side
and our mascot "Blip" and the arcade logo on the other.
(temporary museum exhibit at the Classic Gaming Expo)
WEISS: What about the console area?
SANTULLI: There
isn't really a "console area," though we did dub one of the walls
"The Head to Head Hall." In this hall, 10 game systems will be set
up in various formations depending on the day. For tournaments, there may be
10 setups. For special events like the week of 's 25th anniversary, ten different games. On any
other random day of the week, any other random systems, maybe some you've never
had the opportunity to play for or even knew existed! There are console, handheld, and PC gaming areas all over the museum, however. One wall has a long table of
old tech: can you run a Timex Sinclair game? There is a whole room dedicated to
handheld gaming with four play stations to try them out.
WEISS: Why is it important to remember the
history of videogames?