Universal Pictures has announced the title and release date of the
fourth movie in the Jurassic Park
series. Jurassic World, filmed in 3D
and directed by Colin Trevorrow (Safety
Not Guaranteed), will stomp into theaters June 12, 2015.
As with the first three films—Jurassic
Park, The Lost World: Jurassic Park,
and Jurassic Park III—Jurassic World will be based on
characters and situations created by Michael Crichton, who kick-started the popular
dinosaur franchise in 1990 with his best-selling novel, Jurassic Park, in which genetically created dinosaurs run amok in
an amusement park.
The Jurassic World announcement
coincides (roughly) with the 20th anniversary of the original Jurassic Park movie, which came out in
June of 1993, a busy summer that also saw the debut of such films as The Firm, The Fugitive, Sleepless in
Seattle, Cliffhanger, and Robin Hood: Men in Tights.
Backed by a $65 million marketing campaign, Jurassic Park earned more than $900 million worldwide, making it
the highest grossing film of all time up until that point (Titanic passed it in 1997, followed by others). In April of this
year, Jurassic Park was re-released
in theaters in 3D to celebrate the film’s 20 years of enduring popularity, pushing
it past the $1 billion mark and making it the 13th highest grossing
film of all time.
The initial release of Jurassic
Park, which wowed theater goers with its cutting edge special effects, was
accompanied by a slew of merchandise (there were more than 100 licensees in
all), much of which has skyrocketed in price. An unopened box of Topps trading cards
will only set you back $15-$20 or so, same with an unopened paint-by-numbers
kit and various small action figures, but the more desirable toys—the larger dinosaurs,
vehicles, and playsets—are another story, as evidenced by the following recently
completed eBay sales:
*Boxed “Demon” Carnotaurus with Attacking Jaws: $505 (plus $16.85)
*Mint-in-box Electronic Command Compound 339.99 (plus $85.85
shipping).
*Mint-in-box Jungle Explorer: $199 (plus
$18.39 shipping).
*Mint-in-box Capture Copter: $139.99 (plus $38.24 shipping).
*Mint-in-box Stegosaurus with Whip-Action Spiked Tail: $110 (free
shipping).
The Carnotaurus mentioned above has a Wal-Mart sticker price of
$13.96, so anyone who had the foresight to buy an extra (or two) to keep in the
package made a wise investment.
Brook Andrews, the administrator of the YouTube channel,
JurassicCollectables, is a big fan of the premium Jurassic Park items, especially the Tyrannosaurus Rex with Electronic
Roar & Stomping Sound, which was in the first series of toys and is worth
around $250 unopened. “It was the icon of the Jurassic Park toy world,” he said. “It’s just a fantastic toy. It’s
giant—it represented the big brown Rex in the film. This was the toy everyone
wanted when Jurassic Park came out. This
was the daddy of the Jurassic Park
toys.”
Andrews likes the look of the toy sitting on his shelf, but also
the play action. “If you squeeze his chest around his ribs, he opens his jaws
and makes an electronic roaring sound,” he said. “And if you slam him down on
the ground, he makes a big foot-stomping sound, just like he did in the
film…just brilliant.”
There’s no doubting that Jurassic
World will spawn a merchandising blitz of its own. Only time will tell exactly
what those products will be and if they’ll go up in price over time.